Despite
the effects of demonetisation, consumer confidence in India soared to the
highest level in
10 years in the fourth quarter of 2016, indicating
that Indians are most confident about their jobs prospects, personal finances
and ability to spend.
According
to a report by market research agency, Nielsen,
the consumer confidence index score for India in the fourth quarter of the calendar year 2016 was 136,
three places ahead of the rank it achieved in
the third quarter of 2016.
The Nielsen consumer confidence index measures
perceptions of local job prospects, personal finances and immediate spending
intentions in 63 countries. Consumer confidence levels above and below a
baseline of 100 indicate degrees of optimism and pessimism, respectively.
The report
suggests that demonetisation has not been able to dent the confidence of Indian
consumers. The increase in consumer confidencecame at a
time when the Government of India announced a ban on high-value notes, covered
during the agency's survey period, stretching from October 31 to November 18,
2016. While the demonetisation move created short-term pains for
consumers, the long-term outlook remains bullish.
Sentiment
levels on local job prospects over the next 12 months have gone up by three
percentage points to 84 per cent this quarter from 81 per cent in Q3, 2016.
Over four in five online respondents (84 per cent) indicate increase in
optimism on state of personal finance, same as the last quarter. In addition,
70 per cent urban Indians indicated that it's good time to buy things they want
and need over the next 12 month for the quarter.
The surge in the consumer confidence is
supported by the government’s vision to play the role of an enabler to ensure sustained
growth. The government’s much campaigned ‘Make in India’ reform coupled with
‘start-up India’ campaigns are driving investments across sectors and
propelling confidence in the business landscape.
Consumer confidence at global level moved
modestly in 2016, rising three points between the first and fourth quarter to
101. The biggest increase was in the Philippines, where confidence rose 13
points from the first quarter to the fourth quarter. As
per the report, the world's largest economy, United States came at the third
position in the consumer confidence index, jumping 17 points as against the
same quarter of 2015. Latin Manharlal Group